More from this Author
Found 7 books by Paul W. Farris

Marketing Analytics
by Rajkumar Venkatesan, Paul W. Farris, Ronald T. Wilcox

Marketing Metrics
by Phillip E. Pfeifer, David J. Reibstein, Paul W. Farris, Neil T. Bendle

Marketing Metrics
by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein

Getting Multi-Channel Distribution Right
by Kusum L. Ailawadi, Paul W. Farris

Cases in Advertising and Promotion Management
by John Quelch, Paul W. Farris

Cases in Advertising and Promotion Management
by John Quelch, Paul W. Farris

Cases in Advertising and Promotion Management
by John Quelch, Paul W. Farris